How to Optimize Your Ecommerce Store in 2023?

Tips to take your store to the next level for established ecommerce businesses.

March 02, 2023

The potential to optimize your ecommerce store is sky-high, and companies have come forward to spend their time, budget, and resources in the industry. If you are making sales and want to take your store to the next level you've likely thought about how you can optimise the store to increase sales. Heres our take on what you can do to improve your chances.

In this competitive landscape, you’ve got to be unique and capture your audiences attention, it’s hard to attract and retain customers. In this article, we have shared some techniques you can use to optimize your ecommerce store in 2023. 

1. Improve Site Speed

Generally this would only be undertaken by mature stores with large revenue numbers, but here me out. As technology is improving its become increasingly easier to create a store that has much quicker load times. By hiring an ecommerce development company they can help direct you on this. Converting an existing store or previously came with a large price tag, generally if a stores making less then $200k revenue per month we wouldn't take these enquiries seriously as you'd see little cost benefit verse other strategies you could employ.

A slow-loading website can significantly impact the user experience and cause visitors to leave without engagement. According to Google Consumer Insight, 53% of mobile visitors will leave your site if it takes more than three seconds to load. It becomes a necessity for an online store to optimize its site speed and reduce bounce rate. 

Heres some common strategies you can deploy to optimize your site loading speed by

  • Optimize Images: Don’t make the size of your image very big. You can use free tools like Image Compressor and Image Optimizer to reduce the size of your images. 
  • Minify Codes: You can use tools like Packer, Closure Compiler, Minify, and CSSTidy to minify javascript and CSS on your website. 
  • Use CDN: A CDN helps you deliver your content faster. You can use free CDN like Cloudflare to optimize your website performance.

If you've tried those you'd need to find a reputable ecommerce agency that focusses in CRO and speed improvements.

2. Use High-quality Images

High-quality images are important for an online store because they give customers a better sense of the product they are considering buying. The image should be high-resolution, and clear so that customers can see the details of the product. Furthermore, you can use multiple images from multiple angles to show your customers to give them a different perspective. 

Additionally, quality images help customers make better buying decisions because they can’t physically touch the product and qualitative images are the only way to visualize the product and understand its features and benefits better. 

3. Optimize Your Checkout Process

Don’t complicate your checkout page and process. A simple checkout process can help increase conversions by making it easy for customers to complete their purchases. You have to keep the number of steps to a minimum and only ask for necessary information. The process should be clear and easy to understand, with clear call-to-action and intuitive navigation. 

Another thing to keep in mind is security in the checkout process. This means you should ensure your customers that their data and payment details are safe. You can use SSL encryption and make sure your website is compliant with Payment Card Industry Data Security Standards (PCI DSS)

4. Optimize Your Site for Search Engines

SEO is everything for your online store if you want to get organic traffic. Optimizing your site will improve visibility and bring more traffic to your site from search engines. You can use the following techniques to implement SEO in your ecommerce store:

  • Use Relevant Keywords: Use keywords that are relevant to your product and use them in your website content wisely. You will get penalized by search engines if you overuse the keyword in your content. If you don’t know where to start, you can use free tools like Ubersuggest and Answer the Public to find keywords for your online store. 
  • Create High-quality Content: Content is king. Create blog posts, articles, and guides that are informative and valuable to your customers. Set a content calendar and stay consistent with it. 
  • Generate Backlinks: Backlinks are a great way to build trust and improve the authority of your website. Guest posts are a great way to acquire backlinks. Reach out to websites that offer guest contributions and ask them if you can create an article for them.  

5. Implement Abandoned Cart Email 

An abandoned cart email is an automated email that is sent to a customer after they have added items to their shopping cart but have not completed the purchase. The purpose of this email is to remind customers of the items they left in their cart and encourage them to complete the purchase. 

Abandoned cart emails are an effective way to recover lost sales and increase conversions because they can be triggered automatically and are sent to customers who have already shown an interest in your products. They also present an opportunity to offer customers a discount or other special promotions as an incentive to complete the purchase. 

To implement an abandoned cart email, you will need an e-commerce platform that allows you to track cart abandonment and send automated emails to customers. It’s important to make sure that your abandoned cart emails are well-designed, and personalized, and include clear calls to action to encourage customers to complete their purchases. 

6. Create Targeted Landing Pages

Creating targeted landing pages can be beneficial to your e-commerce store in several ways. They can help increase conversions by making it easy for customers to find the specific product or promotion they’re looking for, and by providing them with relevant information and calls to action. Targeted landing pages can also improve the user experience by reducing the amount of time customers spend searching for products on your site. To create a targeted landing page, you’ll need to identify which products or promotions you want to target and create a unique web page for each. 

7. Use Analytics and A/B Testing

Analytics is a great way to see the performance of your site. You can track various metrics are website traffic, conversion rates, and user behavior on your site. By monitoring these metrics, you can identify areas of your site that may need improvement and make data-driven decisions about how to optimize your site. 

A/B testing is a method of comparing two versions of a web page, usually a control version and a variable version, to determine which one performs better in terms of a particular metric. This can be used to test elements such as headlines, call-to-action, and layouts to see how they impact user behavior. By using A/B testing, you can identify which changes to your site are most effective in increasing conversions, engagement, or whatever other metrics you are measuring. 

It’s never easy to optimize your online store in a short period of time. It takes time and patience to get good results. You should optimize your website for search engines, improve site loading speed, and optimize your landing page. Personalize your customer experience and optimize your landing page to improve conversion rate. 
We hope this article will inspire you to optimize your online store and get more conversions. If you are planning to create an online store or optimize your existing store, iClickSee is the best place to content. You can reach us through our online form or schedule a call with us.