Why website speed matters?

Your websites speed has a significant impact on how users view your site.

May 02, 2023

Load speed can make or break a site. Google will prioritise your site based on how good your mobile web speed is. It's worth keeping this in mind if you are a business trying to advertise or increase your conversion rates.

Here are some interesting facts

  • According to a study by Google, 53% of mobile users will abandon a website if it takes longer than 3 seconds to load.
  • Slow website speed can lead to higher bounce rates, with 40% of visitors leaving a website if it takes longer than 3 seconds to load.
  • A delay of just one second in page load time can result in a 7% decrease in conversion rates, according to a study by Akamai Technologies.
  • Amazon found that every 100ms of improvement in their website speed increased revenue by 1%.
  • Google's research shows that websites that load within 5 seconds have 70% longer average session duration compared to those that take 19 seconds to load.
  • Faster website load times lead to better user engagement, with longer session durations, more page views, and increased likelihood of repeat visits.
  • Websites that load quickly are more likely to be shared on social media, leading to increased visibility and potential for viral marketing.
  • A report by Google revealed that 53% of mobile site visits were abandoned if pages took longer than 3 seconds to load, leading to potential revenue loss.

So what can you do?

Firstly you need to check your site. Use https://pagespeed.web.dev to test your site. Ultimately, you want all Core Web Vitals measurements to be in the green 90+.

This will give you an indication of whats wrong and where to focus. You can supply this to a developer or agency to get a quote. Theres a number of things you can do to improve your speed.

Just be warned, some speed issues can take a long time to resolve which can become quite costly when paying for development time. However there are likely some quick wins you can implement pretty quickly to improve your site and load speed.